Lighthouse Video Services

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Frequently Asked Questions

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INDEX:

 

Why Use Video?

    Quality Video Is The Best Way To Attract New Revenue

How Do I Measure The Success Of My Video Investment?

    A Resource For Sales And Marketing

    Video Establishes An Emotional Connection

    Today’s Average Consumer Is In A Hurry

How Do I Start?                    

    Starting With The Basic - SD Video Package

    Customer Testimonial Video

What Makes A Powerful Customer Testimonial? 

 Website Introduction

What Are Some Other Revenue Generating Video Projects?

Instructional Video

Shareholder Presentation Video

Music Video

Other Popular Uses For Video

What Is The Lighthouse Video Services Process?

Define Where And When Your Video Will Be Utilized

Initial Script Consultation

Lighthouse Video Services Develops A Video Script That Works

Document Everything

Broadcast Quality Makes The Professional Difference

Shooting Day(s)

Post Production

Approval

Delivering The Final Cut

Receiving The Video Benefits


Why Use Video?


Producing a quality business video, that results in increased sales, can be easy and inexpensive.  The production must be strategic and professional.  In contrast to the self-produced video, a professional video is a result of high-quality equipment, years of experience and a time-tested strategy.

 

Quality Video Is The Best Way To Attract New Revenue

Your audience expects you to have video on your website, as well as social networking and video sharing sites like Facebook and YouTube.  The growing trend is now a business reality; everyone is using video to produce a major marketing impact for a modest investment.  When a customer or prospect views videos that describe your company, demonstrate your products or provide instruction, they are receiving something of value from you.  Your customers and prospects appreciate your gift, see you as a knowledgeable source and are more likely to buy your service or product.  The result is increased revenue from your existing customers and new revenue from your prospects. 

 

Google and AOL commissioned a study of 2,394 online users between 18 and 54 years old.  The study, conducted by TNS Global, showed that 64% of respondents took action after seeing an online video.  44% went to the advertiser's website, 22% visited an off-line store, and 21% discussed the advertised product with colleagues, friends or family.  These results far surpass the response that is typically expected using text and graphics alone.

 

Research by MSN and DoubleClick shows that Internet video ads, incorporating sound and visuals, increase sales and brand awareness by 71%.

 

A study commissioned by KnowledgeStorm/Universal McCann indicated that 78% of respondents felt that website video makes online content more compelling.  Video, compared to print and static photos, more closely mimics the way humans have always communicated: stories and demonstrations.  Video provides a platform for the creator to communicate a message, on multiple levels, by using visual imagery, the spoken word, music and visual text.

 

How Do I Measure The Success Of My Video Investment?

Once you have a new promotional video, you have something to share.  In marketing, everyone is looking for a legitimate reason to contact customers and prospects and give them something of value.  Your new video gives you a substantial reason to make that contact.  When you announce your new video, it drives customers and prospects to your website.  Within days, you will begin to see the benefits.  People will call you and tell you about their viewing experience.  Friends will start promoting your website to their contacts because they want to share your success.  Increased activity creates increased opportunities.  Once you have the new opportunities, it is your job to close the sales.  New sales generate new revenue.  New sales and new revenue is easy to measure.

 

A Resource For Sales And Marketing

Video is now an affordable tool to attract new customers.  Video can be shown from websites, laptops, mobile phones, iPods and iPads, DVDs, emails, PowerPoint presentations, flash sticks, as well as CD business cards.  And, video can be utilized at conferences, exhibitions, seminars, webinars, sales meetings, in-store demos and more.

Video Establishes An Emotional Connection

Imagine a prospect deciding whether to buy from you or a competitor.  People buy on emotion and justify their purchase by reasoning.  When a prospect has a good feeling about a purchase decision, they are more inclined to proceed.  The prospect will use your features and benefit statements to justify that decision. 

 

When the emotional part of a prospect's mind makes a decision, the rational part will sometimes modify that decision, but rarely overrules it.   

 

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Video is effective because it goes beyond the presentation of information.  It establishes a powerful emotional connection with your viewers.  This emotional connection ensures that your information is retained by the part of your viewer in which the real decision-making happens: the emotional centers of the subconscious.

 

Research by Forbes, Forrester and many others, confirms that companies using video marketing in their online promotional efforts are converting more prospects into customers, and educating their current customers, far better than their closest competitors who do not use video.

 

Today’s Average Consumer Is In A Hurry                                          

Given a choice, today’s average consumer would rather watch a movie than read the book the movie is based on.  Watching the movie takes a lot less time.  Prospects researching the Internet are looking for quick answers.  Using video in your marketing delivers your message in a format your audience is ready and willing to consume.


How Do I Start?

 

Most mid-sized businesses know the type of video message they want to convey.  Many small-sized businesses know that they need the benefits of video, but are unclear on how to start. 

 

Your first video project needs to be highly cost-effective and powerful.  One of the best ways to benefit from video is to utilize Lighthouse Video Services’ Basic - Standard Definition Video Package to create a Customer Testimonial or a Website Introduction. 

 

Using the Basic - SD Video Package is the quickest and most cost-effective way to start using video and increase your revenue.  Within weeks, all your future customers will see your new video on your website and in your presentations.  People will call you and tell you about their viewing experience.  Friends will start promoting your website to their contacts because they want to share your success. 

 

Customer Testimonial Video

Someone once said “…it’s good to have an agent”  That statement is true; high praise about you and your business, is best received when coming from a satisfied customer. 

 

People love to talk about their positive experiences.  Your favorite customers will want to talk about you.  When your satisfied customers talk about their positive experiences with you, the benefits are immediate and powerful.  A Customer Testimonial video may be the most cost-effective and powerful marketing tool available.  A well-made Customer Testimonial video makes an emotional connection with the viewer; this will take your marketing to a completely new level. 

 

Your prospects feel reassured that a service provider has been highly rated by someone else and are more likely to consider seeing that service provider.

You see the benefits of increased sales and a stronger reputation.  Customers and prospects will also find your website more helpful.  The process can also be an enjoyable experience for the customers participating in the testimonial.  This has the benefit of creating a stronger bond between the your business and the customer who participated in the testimonial.

 

See A Customer Testimonial Video Sample


 

Website Introduction

Many businesses want to greet each person visiting their website.  This is a chance for you to describe your business and the various ways visitors can benefit from your website.  A well-made Website Introduction provides a personal touch to your site and creates an emotional connection with each visitor. 

 

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What Are The Other Types Of Video Projects?

 

There are many ways to utilize the power of video, gain visibility and increase your revenue.  Below is a partial list of the most popular types of videos.

 

Instructional Video

Many businesses have products or services that are easy to demonstrate.  When a customer or prospect receives knowledge from your Instructional Video, they receive a gift of value from you.  They will return to your website to view your videos again and will often refer their friends.  The more of a

resource you become the more people will utilize you as a resource.  When the customer or prospect is ready to buy, they will go where they feel the best about purchasing.  Since they have already been receiving something of value from you, they are more inclined to purchase from you.

 

See An Instructional Video Sample

 

 

Shareholder Presentation Video

Companies want to communicate their success to their shareholders.  Many choose to send their success message through an entertaining video.   

 

See A Shareholder Presentation Video Sample

 

Music Video

Many instructors, models, artist and musicians want to showcase their talents through the medium of a music video.  This is a powerful tool that entertains, instructs and attracts new customers.

 

See A Music Video Sample

 

Other Popular Uses For Video

• Lecture Or Seminar DVD

• Company Overview Video

• Special Announcement Video

• Executive Profile Video

• Special Event Video

• Training Video

• Video Case Study

• Still Photo Shoot

 

What Is The Lighthouse Video Services Process?

 

There are many ways to reach a stated goal.  Our experience has created a process that repeatedly produces a professional product. 

 

Your video message must address your customer’s needs and expectations; we make sure that happens.  We understand marketing and utilize that understanding to produce the best video.  We have the skills to research your customer niches and interpret them so your video message is credible, persuasive and deal-winning. 

 

Define Where And When Your Video Will Be Utilized

Your marketing video needs to be adaptable so it can deliver your message at every possible customer touch point.  We ensure that your video is optimized for all circumstances in which it is going to be employed; this may includes websites, DVDs, conferences, exhibitions, seminars, webinars, sales meetings, PowerPoint presentations, in-store demos, emails, direct mailings, flash sticks, CD business cards, and more.

 

Initial Script Consultation

We help you decide if you will be developing the script or you would like us to develop it for you. 

 

Many business owners and marketing managers already know what they want to say and have the ability to produce an excellent script.  The more quality-work you do yourself; the easier it will be for you to meet your budget requirements.  If you choose to develop a script, we will support your process. 

 

Some business owners and marketing managers prefer to turn the entire script development over to us.  This allows them to focus on running their business. 

 

Lighthouse Video Services Develops A Video Script That Works

Lighthouse Video Services will develop a persuasive video script for you.  The script is the engine that powers your video.

 

With your support, we involve you, and the right people from your business, to provide the most effective input. EXAMPLE:  When producing a sales video, we will bring your top sales people to the table and distill their practical experience.  The final script will reflect the message that has already proven to work the best in the field.

 

We merge different points of view.  This works especially well with corporate projects where different executives may have diverse visions of the organization.

 

Our scripting process is effective and enjoyable. 

 

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Document Everything

Lighthouse Video Services knows that a professional process yields professional results. 

 

Video productions are frequently complex, and challenging.  Our methodology includes documenting all plans, scripts, storyboards, schedules and approvals.  Everyone works towards a stated goal.  Documentation ensures that your video is produced on budget and as promised. 

 

Broadcast Quality

At Lighthouse Video Services, we know the importance of utilizing quality equipment and the best format to produce a quality product.  We understand that the end-product will be a direct reflection of you and your company.  We present you at your best. 

 

We are capable of shooting in various formats (i.e. Standard Definition to High Definition widescreen) that best suit your requirements and intended use.  Your video production can also be mastered on a standard DVD or Blu-ray Disc. 

 

The use of professional lighting equipment has an enormous impact on the quality of your video.  We know how to properly set up lighting to enhance your story. 

 

We know that the audio is as important as the video.  The use of wireless microphones and post production audio processing is part of every package.

 

Shooting Day(s)

Depending on your specific video project requirements, the shooting of your video may be as short as one hour or may span across multiple days and locations.  We set up our equipment, direct all participants, follow the script and remove all of our equipment. 

 

We encourage you to provide us with a good location for shooting your video (e.g. your offices or some other space where you have access and can control the environment).  Studio facilities can be retained as an optional item. 

 

Post Production

Once we capture all the video, we edit it to meet the requirements of the script.  Post Production is where everything comes together.  Depending on your specific project, this is where we introduce music, titles, sound effects, sound sweetening, visual special effects, graphics, color adjustments and more. 

 

Approval

Once the initial editing is underway, we produce a Rough Cut version, intended to be unfinished and incomplete, for your review.  This is the time for you to make any final changes if desired.  When the Rough Cut has been approved by you, we go back to editing and complete the process of producing the Final Cut.

 

Delivering The Final Cut

The master data file, that contains your completed video, is delivered to you.  We deliver the file by utilizing a standard CD, DVD, Blu-ray Disc or our FTP (File Transfer Protocol) site.  Depending on how you expect to employ your video, we are able to deliver it in various file formats.  If you expect to utilize the video on your website, we will deliver the video to you, in an optimized web format, so you can place it on your website.  

 

If you are just starting to utilize video, and would like us to help you create a free YouTube account, we will be happy to support that goal.  And, we will happily upload your new video to your YouTube account.

 

Receiving The Video Benefits

Now that you have a new promotional video, you have something to share.  In marketing, we are always looking for a legitimate reason to contact our customers and give them something of value.  This is the moment you have been working towards.  You have a substantial reason to connect with your customers and prospects and provide them additional value.  Announce your new video and drive your customers and prospects to you web site.  Within days, you will begin to see the benefits.  People will call you and tell you about their viewing experience.  Friends will start promoting your website to their contacts because they want to share your success. 

 

Utilizing video in your marketing plan gets results.  Harnessing the power of video employs one of the most powerful and natural laws of business:  “… the more positive you put out there, the more positive you get back.”

 

Pick up the phone and call Lighthouse Video Services today at 805-496-2165.  Receive the benefits of video.

 

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